FROM POLO TO FRAGRANCE
THE FRAGRANCE
L.12.12 Rose Eau de Parfum, inspired by the iconic Lacoste polo shirt, reveals a radiant femininity in a floral fruity scent. Energizing green mandarin and fresh mint essence mingle with enveloping musk and sweet rose, culminating in a sense of freedom and elegance.
THE PACK
The bottle and outer pack feature the iconic ‘petit piqué’ pattern, reminiscent of the polo fabric. Each bottle is also adorned with an authentic Lacoste crocodile embroidery, same as on the polo shirts.
THE NAME
The fragrance embodiment of the iconic L.12.12 polo shirt created by René Lacoste.
L for Lacoste, 1 for the code of the unique 'petit piqué' polo fabric, 2 for the code of the short-sleeved polo design, 12 for the final polo version selected by René Lacoste.
THE AD CAMPAIGN
Dive into a totally liberated urban tennis match in which the Lacoste ambassadors reinterpret the brand’s DNA: always on the move and creative. The campaign captures the essence of the iconic L.12.12 polo shirt and fragrances.
